With less than two months to go for the FIFA World Cup, India, China, and several Asian countries still lack an official broadcaster. High rights costs, inconvenient match timings, and cricket’s dominance have deterred buyers in India. This poses challenges for FIFA’s outreach in the region, though a last-minute deal remains possible. With less than two months to go for the FIFA World Cup, India, China, and several Asian countries still lack an official broadcaster. High rights costs, inconvenient match timings, and cricket’s dominance have deterred buyers in India. This poses challenges for FIFA’s outreach in the region, though a last-minute deal remains possible.
