V-Day brings cheers for Q-comm brands: More shopping for jewellery, cards, and plush toys

 Valentine’s Day is driving a significant sales surge for quick commerce platforms and digital-first brands, with categories like sexual wellness, jewelry, and fashion experiencing substantial year-on-year growth. Companies are activating special features and curated lists to capture increased demand, noting a shift towards planned, thoughtful gifting throughout Valentine’s week. Valentine’s Day is driving a significant sales surge for quick commerce platforms and digital-first brands, with categories like sexual wellness, jewelry, and fashion experiencing substantial year-on-year growth. Companies are activating special features and curated lists to capture increased demand, noting a shift towards planned, thoughtful gifting throughout Valentine’s week.