US Firm Revamps Bran Castle: Ad Populum takes 80% stake; aims to boost global tourism

Bran Castle, the inspiration for Dracula, is entering a new era of international tourism under American ownership. U.S. businessman Joel Weinshanker’s Ad Populum, which manages Graceland, has acquired an 80% stake, aiming to boost visitor numbers from the US and Western Europe. This move blends pop culture with historical preservation, ensuring the castle’s financial viability and continued allure.