Apple CEO Tim Cook revealed Steve Jobs’ dying wish for him to lead the company, advising him to “just do the right thing” rather than emulate Jobs. Cook also highlighted Apple’s enduring culture of intense debate and collaboration, a practice he believes is unique and crucial for innovation, dating back to the company’s founding. Apple CEO Tim Cook revealed Steve Jobs’ dying wish for him to lead the company, advising him to “just do the right thing” rather than emulate Jobs. Cook also highlighted Apple’s enduring culture of intense debate and collaboration, a practice he believes is unique and crucial for innovation, dating back to the company’s founding.
