Artificial intelligence, player health, fan engagement and startup innovation are quietly becoming part of the NBA’s long-term strategy. At the Rising Stars Invitational in Singapore, the league unveiled a dedicated Asia track for NBA Launchpad, signalling a shift from viewing the region as merely a market to seeing it as a source of ideas that could redefine basketball on and off the court. Artificial intelligence, player health, fan engagement and startup innovation are quietly becoming part of the NBA’s long-term strategy. At the Rising Stars Invitational in Singapore, the league unveiled a dedicated Asia track for NBA Launchpad, signalling a shift from viewing the region as merely a market to seeing it as a source of ideas that could redefine basketball on and off the court.
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The NBA’s next search isn’t for a superstar. It’s for the next big idea
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