Rs 20,000 crore gold, silver rush: What will people buy this Akshaya Tritiya?

 India’s gold and silver markets anticipate over Rs 20,000 crore in sales this Akshay Tritiya, a rise from last year’s Rs 16,000 crore, despite record-high prices. Consumers are shifting towards lightweight jewelry and silver, with a notable decline in the volume of metals purchased, indicating value growth driven by price escalation rather than increased consumption. India’s gold and silver markets anticipate over Rs 20,000 crore in sales this Akshay Tritiya, a rise from last year’s Rs 16,000 crore, despite record-high prices. Consumers are shifting towards lightweight jewelry and silver, with a notable decline in the volume of metals purchased, indicating value growth driven by price escalation rather than increased consumption.