Chinese smartphone giants like Xiaomi and Oppo are experiencing their first sales dip in India in a decade. Demand has shifted significantly towards premium devices, impacting brands dominant in the entry and mid-level segments. While Chinese firms still lead in unit sales, their market value share is declining, benefiting Apple and Samsung. Chinese smartphone giants like Xiaomi and Oppo are experiencing their first sales dip in India in a decade. Demand has shifted significantly towards premium devices, impacting brands dominant in the entry and mid-level segments. While Chinese firms still lead in unit sales, their market value share is declining, benefiting Apple and Samsung.
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