Jeff Bezos is pushing Prime Video executives to integrate artificial intelligence prominently. This project, known as Lighthouse, aims to showcase Amazon’s AI investments globally. The streaming service’s home screen is being redesigned with AI-driven recommendations. This strategic shift could impact traditional revenue streams for media companies. Deeper integration with the Alexa assistant is also being considered. Jeff Bezos is pushing Prime Video executives to integrate artificial intelligence prominently. This project, known as Lighthouse, aims to showcase Amazon’s AI investments globally. The streaming service’s home screen is being redesigned with AI-driven recommendations. This strategic shift could impact traditional revenue streams for media companies. Deeper integration with the Alexa assistant is also being considered.
