Instagram tests 90-minute horizontal videos for long-form content creators

 Instagram is rolling out new testing features to support long-form content creators, introducing 90-minute horizontal videos. Creators can enhance engagement by linking short clips to their full-length productions. The platform is also experimenting with a ‘Series’ feature for episodic Reels on profiles. Live videos might be incorporated into the Reels tab, broadening content recommendations as Instagram plans to expand these features globally shortly. Instagram is rolling out new testing features to support long-form content creators, introducing 90-minute horizontal videos. Creators can enhance engagement by linking short clips to their full-length productions. The platform is also experimenting with a ‘Series’ feature for episodic Reels on profiles. Live videos might be incorporated into the Reels tab, broadening content recommendations as Instagram plans to expand these features globally shortly.