Goa woman turns Instagram ethnic-wear venture into Rs 60 lakh-a-year boutique

 In North Goa, Siddhi took the plunge into entrepreneurship by launching her ethnic wear business on Instagram four years ago. What began as a small venture has blossomed into a thriving boutique, employing seven to ten individuals and fulfilling international orders. With the help of the Mahamaya Self-Help Group, she has reinforced her commitment to uplifting women, aiming to expand job opportunities and foster financial independence throughout her community. In North Goa, Siddhi took the plunge into entrepreneurship by launching her ethnic wear business on Instagram four years ago. What began as a small venture has blossomed into a thriving boutique, employing seven to ten individuals and fulfilling international orders. With the help of the Mahamaya Self-Help Group, she has reinforced her commitment to uplifting women, aiming to expand job opportunities and foster financial independence throughout her community.