Phia, co-founded by Phoebe Gates, faces scrutiny for allegedly misattributing online sales. An independent researcher accused the startup of cookie stuffing practices. Phia acknowledged the issue and stated the problem has since been resolved. Affiliate platforms have stopped working with Phia pending further investigation. The company had previously raised significant funding from notable investors. Phia, co-founded by Phoebe Gates, faces scrutiny for allegedly misattributing online sales. An independent researcher accused the startup of cookie stuffing practices. Phia acknowledged the issue and stated the problem has since been resolved. Affiliate platforms have stopped working with Phia pending further investigation. The company had previously raised significant funding from notable investors.
