Apple’s “Surprise and Shine” event is scheduled for September 9, introducing new iPhones. The lineup includes the iPhone 18 Pro, Pro Max, and the first foldable iPhone Ultra. The standard iPhone 18 models are delayed until spring 2027, impacting the autumn pricing strategy. New Apple Watch Series 12 and Apple Watch Ultra 4 are also expected at the event. Apple’s “Surprise and Shine” event is scheduled for September 9, introducing new iPhones. The lineup includes the iPhone 18 Pro, Pro Max, and the first foldable iPhone Ultra. The standard iPhone 18 models are delayed until spring 2027, impacting the autumn pricing strategy. New Apple Watch Series 12 and Apple Watch Ultra 4 are also expected at the event.
