Amazon is re-entering China with a new strategy, focusing on logistics to support Chinese sellers exporting globally, particularly to the US. After its previous marketplace failed against local giants, the e-commerce giant has opened a Shenzhen hub offering storage, customs, and shipping services. This move aims to cut seller costs and compete with rivals like Temu and Shein. Amazon is re-entering China with a new strategy, focusing on logistics to support Chinese sellers exporting globally, particularly to the US. After its previous marketplace failed against local giants, the e-commerce giant has opened a Shenzhen hub offering storage, customs, and shipping services. This move aims to cut seller costs and compete with rivals like Temu and Shein.
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Amazon is returning to China after it was ‘killed’ by JD.com
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