FMCG companies face a challenging landscape as they contend with surging costs for essential raw materials like palm oil and sugar. The pressure on operating margins is significant and unlikely to alleviate soon. To maintain goodwill during the festive season, firms are absorbing some of these cost hikes rather than passing them on to consumers. FMCG companies face a challenging landscape as they contend with surging costs for essential raw materials like palm oil and sugar. The pressure on operating margins is significant and unlikely to alleviate soon. To maintain goodwill during the festive season, firms are absorbing some of these cost hikes rather than passing them on to consumers.
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FMCG firms feel the pinch: Will your favourite products cost more this Diwali?
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