Steve Jobs, upon his return to Apple in 1997, found inspiration in Nike’s marketing to revitalize the brand. He emphasized that marketing should focus on values and what a company is about, not just product specifications. Steve Jobs, upon his return to Apple in 1997, found inspiration in Nike’s marketing to revitalize the brand. He emphasized that marketing should focus on values and what a company is about, not just product specifications.
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When Steve Jobs told Apple employees during a townhall: Nike sells shoes, and yet …
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