UAE: Kim Kardashian’s Skims to open first Middle East store in Dubai

Skims, Kim Kardashian’s shapewear and lifestyle brand, is opening its first Middle East store at Dubai’s Mall of the Emirates, marking its entry into the Gulf’s luxury market. Known for inclusive, body-positive fashion, Skims is expanding globally with plans for flagship stores in London and Mexico, aiming to build a premium brick-and-mortar presence alongside its strong direct-to-consumer roots.