Microsoft’s Brad Smith to firms building data centres: You need to win over local communities

 Microsoft President Brad Smith advises tech companies to prioritize local community trust for US data center expansion amidst growing resistance. Concerns over electricity demand, costs, and environmental impact are leading to project cancellations. A recent White House pledge aims to shield residential consumers from data center-related electricity price hikes. Microsoft President Brad Smith advises tech companies to prioritize local community trust for US data center expansion amidst growing resistance. Concerns over electricity demand, costs, and environmental impact are leading to project cancellations. A recent White House pledge aims to shield residential consumers from data center-related electricity price hikes.