‘It’s OK to howl at Moon’: Why Nasa streamed Artemis flight on Twitch

NASA flight director Zebulon Scoville championed public engagement for the Artemis Moon missions, implementing an optical communications system for higher-resolution streaming. The Artemis II crewed flight saw extensive live programming across NASA platforms and social media, attracting millions of viewers. Astronauts’ vivid descriptions and genuine emotion captivated audiences, marking a shift towards a more engaging public narrative for space exploration.