ISL 2025-26: How FanCode’s sub-licensing move solves the broadcast puzzle

 Hours before kickoff, FanCode officially sub-licensed ISL’s TV rights to Sony Sports Network, opting for wider reach over exclusivity. The Dream Sports-owned digital-first platform prioritised accessibility and collaboration, ensuring broader audience coverage. The move underlines a growing trend of partnerships, not competition, may be key to expanding sports viewership in India. Hours before kickoff, FanCode officially sub-licensed ISL’s TV rights to Sony Sports Network, opting for wider reach over exclusivity. The Dream Sports-owned digital-first platform prioritised accessibility and collaboration, ensuring broader audience coverage. The move underlines a growing trend of partnerships, not competition, may be key to expanding sports viewership in India.