OpenAI has abandoned plans for direct in-app bookings within ChatGPT, redirecting users to third-party apps instead. This strategic shift, seen as a “stunning admission” by analysts, delays the vision of AI platforms replacing traditional apps. The move acknowledges the operational complexities and liabilities of e-commerce, particularly in sectors like travel. OpenAI has abandoned plans for direct in-app bookings within ChatGPT, redirecting users to third-party apps instead. This strategic shift, seen as a “stunning admission” by analysts, delays the vision of AI platforms replacing traditional apps. The move acknowledges the operational complexities and liabilities of e-commerce, particularly in sectors like travel.
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