How a 143-year-old paint maker became an unlikely winner of the AI data centre boom

 PPG, the 143-year-old Pittsburgh paint maker, expects its data centre paint sales to triple this year as Microsoft, Google and Amazon race to build AI data centres. Its fireproof coatings, led by Steelguard 951, protect steel from fire, rust and static electricity. Jenn Solcz, PPG’s vice president of protective and marine coatings for the Americas, said: “I’ve never seen a boom as big as this.” PPG, the 143-year-old Pittsburgh paint maker, expects its data centre paint sales to triple this year as Microsoft, Google and Amazon race to build AI data centres. Its fireproof coatings, led by Steelguard 951, protect steel from fire, rust and static electricity. Jenn Solcz, PPG’s vice president of protective and marine coatings for the Americas, said: “I’ve never seen a boom as big as this.”