Kalyan Silks’ Rs 1,500 Onam ad misleading; consumer court orders Rs 31,500 payout

 A consumer commission directed Kalyan Silks to pay Rs 1,500 for a misleading advertisement. The advertisement implied immediate shopping benefits which were conditional and delayed. The commission found the prominent claim misleading, ignoring fine print conditions. It also awarded Rs 25,000 compensation and Rs 5,000 litigation costs. The retailer must also provide durable invoices and clear future promotions. A consumer commission directed Kalyan Silks to pay Rs 1,500 for a misleading advertisement. The advertisement implied immediate shopping benefits which were conditional and delayed. The commission found the prominent claim misleading, ignoring fine print conditions. It also awarded Rs 25,000 compensation and Rs 5,000 litigation costs. The retailer must also provide durable invoices and clear future promotions.