In 1997, Steve Jobs told employees: Nike sells shoes, yet inspires millions

 Steve Jobs saw Nike’s marketing as a prime example for Apple. He believed Nike sold inspiration, not just shoes to customers. Jobs urged Apple to focus on its core values and mission. This philosophy led to Apple’s iconic “Think Different” campaign. The campaign celebrated creativity and innovation, not technical specifications. Steve Jobs saw Nike’s marketing as a prime example for Apple. He believed Nike sold inspiration, not just shoes to customers. Jobs urged Apple to focus on its core values and mission. This philosophy led to Apple’s iconic “Think Different” campaign. The campaign celebrated creativity and innovation, not technical specifications.