Barcelona will turn El Clásico against Real Madrid on May 10 into another Spotify-led crossover moment, with Olivia Rodrigo’s logo featured on a special-edition shirt. The campaign extends the club’s ongoing artist series since 2022, spanning both men’s and women’s teams, live performances, and limited merchandise, blending football, music, and commercial storytelling around one of the sport’s biggest fixtures.
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Barcelona’s El Clásico kit gets Olivia Rodrigo treatment in Spotify collab; 11 hand-signed jerseys up to $3,500
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