10-min’ branding gone, but delivery gig is still survival of the quickest

 Despite a government directive to abandon 10-minute delivery promises, quick commerce platforms continue to pressure delivery personnel. Sumit Singh, a delivery agent, climbed 17 floors to deliver an order, highlighting the relentless race against time for earnings. The underlying business model and customer expectations remain unchanged, perpetuating a system where delivery workers face immense pressure. Despite a government directive to abandon 10-minute delivery promises, quick commerce platforms continue to pressure delivery personnel. Sumit Singh, a delivery agent, climbed 17 floors to deliver an order, highlighting the relentless race against time for earnings. The underlying business model and customer expectations remain unchanged, perpetuating a system where delivery workers face immense pressure.