From savers to investors: What Indian households are doing with their money?

 Indian households are shifting from traditional savings like gold and cash to market-linked investments such as mutual funds and equities. This trend, accelerated by digital access and financial literacy, sees a significant rise in individual investors, particularly younger demographics and women, seeking inflation-beating returns. Indian households are shifting from traditional savings like gold and cash to market-linked investments such as mutual funds and equities. This trend, accelerated by digital access and financial literacy, sees a significant rise in individual investors, particularly younger demographics and women, seeking inflation-beating returns.