Countering Trump tariff impact: Govt wants exporters to promote homegrown brands

 Faced with a 25% US tariff, the Indian government is urging exporters to develop domestic brands and is considering measures like reduced testing fees for smaller exporters. The focus is on sectors like marine products, which now face increased competition. The government is also exploring employment-linked programs and fixed-price intermediate products to support exporters. Faced with a 25% US tariff, the Indian government is urging exporters to develop domestic brands and is considering measures like reduced testing fees for smaller exporters. The focus is on sectors like marine products, which now face increased competition. The government is also exploring employment-linked programs and fixed-price intermediate products to support exporters.