Toothpastes, soaps focus on natural ingredients

 Consumer preference for natural and plant-based personal care products is rising, impacting toothpastes, soaps, and haircare. Over 70% of new toothpaste launches are now natural, reflecting a shift towards herbal and ayurvedic ingredients. Consumer preference for natural and plant-based personal care products is rising, impacting toothpastes, soaps, and haircare. Over 70% of new toothpaste launches are now natural, reflecting a shift towards herbal and ayurvedic ingredients.