Despite a government directive to abandon 10-minute delivery promises, quick commerce platforms continue to pressure delivery personnel. Sumit Singh, a delivery agent, climbed 17 floors to deliver an order, highlighting the relentless race against time for earnings. The underlying business model and customer expectations remain unchanged, perpetuating a system where delivery workers face immense pressure. Despite a government directive to abandon 10-minute delivery promises, quick commerce platforms continue to pressure delivery personnel. Sumit Singh, a delivery agent, climbed 17 floors to deliver an order, highlighting the relentless race against time for earnings. The underlying business model and customer expectations remain unchanged, perpetuating a system where delivery workers face immense pressure.
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10-min’ branding gone, but delivery gig is still survival of the quickest
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